Job Details-Sr Marketing Executive with a leading chain of gems & jewelery

Job Description

Job Title: Senior Marketing Executive

Location: Dubai, UAE

About the Role

Our client is  a premium, rapidly expanding gems and jewelry retail chain seeking a highly driven Senior Marketing Executive to lead their marketing initiatives across the UAE. This is a critical leadership role where you will manage and execute end-to-end marketing strategies to drive brand visibility, increase footfall, and boost revenue across their current and upcoming stores.

Key Responsibilities

360-Degree Marketing & Strategy: Own and execute end-to-end marketing strategies spanning ATL (Above the Line), BTL (Below the Line), online, and offline retail marketing.

Team Leadership: Lead, mentor, and manage a creative team of designers, video editors, and marketing support staff to deliver high-quality campaigns.

Campaigns & Advertising: Conceptualize and drive innovative advertising campaigns, promotional events, and retail activations that ensure strong and consistent store footfall.

Marketing Calendar Management: Develop, oversee, and execute the annual marketing calendar, ensuring the timely and flawless delivery of all projects.

Content & Collateral: Oversee the creation of all marketing materials, including brochures, pamphlets, digital content, and in-store visual merchandising.

Vendor & Influencer Management: Coordinate with external vendors, agencies, and PR partners. Manage influencer marketing strategies, including organizing and overseeing high-quality jewelry photoshoots.

Performance Tracking: Monitor campaign performance, evaluate footfall metrics against revenue, and continuously optimize strategies to maximize ROI.

Qualifications & Requirements

Experience: Minimum 3 to 5 years of proven experience in a comprehensive marketing role, ideally within the luxury, retail, or gems and jewelry sectors.

Expertise: Strong hands-on experience with both digital media and traditional retail marketing channels.

Leadership: Demonstrated ability to lead creative teams and manage multiple marketing initiatives simultaneously from idea creation to final execution.

Skills: Exceptional vendor coordination, strong creative vision, and a highly organized approach to project management.